Restaurant
Increase your flexibility and customer engagement through digital menu boards
Digital signs are the perfect choice when seeking to enhance the customer experience while improving efficiency and flexibility in the food serving industry. Improve your queue management and reduce perceived wait times with menu suggestions, infotainment and interactive self-ordering kiosks.
Cost effective compared with printed menus, digital menu boards deliver marketing messages and provide the flexibility to change prices, promotions or advertisements immediately depending on availability, time of day or seasonality - locally or centrally across a network of outlets.
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The Challenges Facing Brands Today
Quick service restaurant brands must:
- Maintain fast service yet deliver fresh and high quality menu items
- Attract and engage guests within the core market
- Improve operational efficiency
- Provide information regarding allergens and calories
- Reach out to customers and successfully manage new media
- Analyze and implement more efficient order processes
- Secure operational profitability
The Clear Benefits of Digital
Benefits include:
- Real-time price and content changes allow immediate response to triggers
- Centralized control of content outplay
- Personalized customer experience with context-aware messaging
- Engaging, entertaining and up-to-date dynamic screen content
- Rapid order processing, reduced wait times and improved order accuracy
- Reduced perceived wait times through entertainment
- Enhanced campaign and marketing analysis
- Easy handling of allergen information and nutritional facts
Driving Factors for Digital Signage
- Flexible real-time adoption of menu board content according to season, time of day and stock availability
- Easy access to nutritional facts and allergen information
- Increased sales rates and cross selling opportunities lead to higher revenues
- Attractive visual interface delivers engaging customer information and advertising
- Appealing to your audience with a balanced mix of dynamic and static content
- Improved visitor satisfaction with better information flow and reduced perceived waiting times
- Simple roll out and control of marketing campaigns and performance measurement
- Centralized control of messaging, proof of play and customer outreach
